Eye-Tracking + various tv news + survey + theoretical framework = comparative study of the influence of visual composition!
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Segunda-feira, 8 de Novembro de 2010
Using eye-tracking technology in various contexts

Bee Swarm TV Commercial

1 - "This eye tracking visualization demonstrates many people viewing a TV commercial. Each blue circle indicates one persons gaze path. With this visualization you can easily uncover trends of what attracts a groups attention. This was captured using the SMI iView X RED and anlysis was run using BeGaze Video."

 

 


2 - Each pink circle indicates one persons gaze path.

 

 

 

3 - "This short video illustrates eye-gaze tracking with the Mirametrix S1 Eye-tracker while reading the frontpage of the BBC News website and the reading of an article.

Eye-tracking has great potential as a tool in the evaluation of webpage design and layout. Knowing where a reader looks and doesn't look provides excellent feedback on optimizing websites for ease of use, navigation, content and advert placement, and more.

The eye-gaze position is shown in red, the mouse position in green, left mouse clicks in blue and right mouse clicks in yellow. The size of the red circle is proportional to the duration of the fixation (stable point-of-gaze). Fixations are connected by a red line (saccades or quick jumps of the eyes).

 

 


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publicado por rnmarques às 15:10

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